Category Archives: direct marketing

Blog Self-Hosting Complete

The cross-over of my Media Marketing Strategy Blog to self-hosting is complete.  The blog can now be found at: http://TheMediaMix.com/Blog.   I will be transitioning this blog space over to Linda Yarbrough Ad-Ventures. This blog will be exploring small business marketing-promotion and entrepreneurial pursuits with … Continue reading

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Television Media Buying – Then and Now

There is no question that the Television market has been fragmented by the growth of strong Cable Networks, Television Syndication and the Internet. In years gone by, most of the mass broadcast audience could be reached by the major television … Continue reading

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Buying Local Media Air-Time Yourself?

The Media Mix had a call this morning from a gentleman name DJ. He’s located in a small town in Alabama. He was on our website http://www.themediamix.com and wanted to talk with me. He said he might want to buy … Continue reading

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How to Improve Google Results and Rankings

I just read a blog post on how to improve Google Results & Rankings. I have to say that I could not have said this better than the blogger … so I’m sharing their link.  It’s a great read. The blog article … Continue reading

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Direct Response Media Buying Tips … And Your Website

Direct Response Television, known as DRTV, is one of the most effective types of media buying. An infomercial media buy is less expensive and can produce better results than a traditional media buy.  But before you begin, make sure your … Continue reading

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