I just posted this at Twitter and wanted to share.
Email Marketers: Sending daily emails will get you un-subscribed or unread. Top Internet Marketers send weekly if that. Please Stop Overkill.
Now, let me elaborate. I just spent over an hour Unsubscribing to Email Marketers who abuse the auto responder system. After months of not reading thousands of Internet Marketing Tips, Tricks, Schemes and Scams which I am overwhelmed by daily, I’ve had it. And I’m not alone. New Internet Marketers say their biggest problem is Information Overload. Anyone sending daily (or more) emails for months is just adding to the problem and should re-think their email marketing strategy.
You might be thinking you are offering knowledge, education and opportunity. But no one can absorb this much information … and you might be turning your readers off.
After spending a couple of months reading most of the emails I received, I set them up to go to a Marketing Offers folder automatically and QUIT reading all but the best Internet Marketers – ones who have a successful business and are willing to share their knowledge. I just sort the folder by name and read the ones that have real value to me.
In doing this, I’ve also seen a real pattern of delivery. The TOP marketers, trainers and mentors do NOT bombard their subscribers with emails. When I see key names I read them because they have something valuable to say and I’m hungry for their input. Eager for a new email from them. That’s what you want your audience to feel. That’s how you build a relationship. And email marketing is all about building relationships. Everyone wants to grow their mailing list but if your subscribers aren’t reading what you are sending, what do you really have?
Well, I got that off my chest early this Saturday morning and feel better. I hope it will encourage some Internet Marketers to adjust their auto responder delivery schedules. I know it will help your readers, make your email campaigns more successfull AND improve your business.
Feel free to send this to any marketers you would like to encourage to back-off. I welcome you adding your comments and suggestions for Email Marketers. I even hope folks with an aggressive email campaign will chime in. We’d love to understand your point of view.