SEO and Search Engine Ranking

A key step in Web Site Marketing Strategy should be to improve your Search Engine Web Ranking through SEO. More than 90% of all traffic comes from major search engines. There are core areas that produce consistent, solid improvement … beginning with knowing the information your target audience is looking for. Include relevant key word copy which translates to “information they are looking for” and you have the winning combination to stronger web marketing results. Research tools are available to help pin point where to focus your efforts. But then there’s the matter of what do with that information: how to use it in your web site, your titles and your coding.

From a Search Engine Optimization stand-point we think of a web page as very expensive real estate … and every word counts. But how to put the puzzle together, and how far you need to go in search engine optimization, is all based on the competition in your key categories.

  •  How competitive is your website environment?
  •  How many web sites are optimized?
  •  How often is the category indexed?
  •  How can you get your website indexed more often?

On every project we work on, we use professional web ranking software in addition to hands-on SE research to develop a thorough Web Ranking Report. This step is core to your web site marketing strategy.  Search Engine Category competition will determine how many times you should use a key word phrase, in what combination, how big the font size of a particular word and where the key word phrases should be positioned on the page. And that’s just one piece of the puzzle.

If you think it’s not a puzzle … then you just don’t know yet what you don’t know.  

Our firm uses the slogan:  Solving Your Media Marketing Puzzle is In The Mix – The Media Mix!  We can help you determine the direction to go … or can do it for you. Do you need the input of a professional SEO? That question and the next “What will it cost?” depend on “where you want to go …. and how fast you want to get there”. 

By: Linda Yarbrough of Yarbys Corner Media Marketing Strategy Blog
Put the power of Media Marketing Strategy to work with The Media Mix!

All articles & blog posts may be re-printed with Full By-Line.


About Yarbys Corner ... Linda Yarbrough

Linda Yarbrough "Yarby" is a marketing and media strategy specialist who expanded her business to actively work on the internet 10 years ago. See our ABOUT page for more professional and personal background.
This entry was posted in internet marketing, KeyWord Research, Search Engine Ranking and tagged , , . Bookmark the permalink.

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