Web Planning Steps

By:  Linda Yarbrough, TownHub.com

Building a research-based foundation for your web efforts starts by exploring your: marketing goals, offline marketing materials and your online efforts, stats history, and industry competitive environment on the internet.

You must understand your target audience and the information they are looking for on the web … and position yourself to be there.  Determine market segment size and specific keyword phrases your target prospect enters into search engine queries.

Sort, sift, analyze & lay the plan together until all the pieces fit:

  • Web site and traffic statistics analysis
  • Top keyword / key phrase analysis
  • Craft body content for targeted hits
  • Meta Tag review and/or creation
  • Layout, graphic and coding effects
  • Local, regional, or national ranking
  • Search engine placement
  • Directory research and link building
  • Category specific directory inclusion
  • Website advertising and promotion strategy
  • Which of these steps do you struggle the most with?

    By: Linda Yarbrough, TownHub.com Web Services – Solving your Media Marketing Puzzle is In The Mix – The Media Mix!

    All Blog Posts and Articles may be reprinted with full author By-Line.



About Yarbys Corner ... Linda Yarbrough

Linda Yarbrough "Yarby" is a marketing and media strategy specialist who expanded her business to actively work on the internet 10 years ago. See our ABOUT page for more professional and personal background.
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